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Additional Details
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Den | What examples of intangible assets are there in the world? |
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Frank Drebin
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A well-known global brand. E.g. Coca-Cola, Dell, McDonalds, Vodaphone. These are huge asset worth £billions but you can't touch them - they're not physical.
Good will. E.g. a local business might have sold goods to local people for decades. The people may be able to get these goods cheaper elsewhere but may be reluctant to because they trust their long-standing supplier.
Trade secrets. E.g. only Irn-Bru top brass know the secret ingredients for Irn-Bru.
Copyrights, patents, trademarks. E.g. the character in About A Boy made a living from royalty fees paid to him from a Christmas song his dad wrote. The patent holder for the drinks can ring-pull made millions. Well known trademarks are worth lots because they can be used in new products to make them instantly recognisable.
Employees. The skills and knowledge of individual employees. |
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ysn - yourstudentnews
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Software is also considered an intangible asset. |
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morlock825
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In terms of a company's balance sheet, Goodwill is an intangible asset. |
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Kristina W
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Intangible assets would be assets such as Goodwill, a Brand Name, Logo, Customer Lists, Copyrights, Patents and Trademarks. |
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Thomas B
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Insurance- It's a multi Billion dollar business with no tangible product. |
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Colin H
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Goodwill associated with a business is an example of an Intangible asset....(i.e literally can't be touched)...when a business has been successfully trading for a certain length of time, if it is to be sold, its value should hopefully be higher than the value of the sum of its tangible assets less its debts...this extra value represents the Intangible Fixed asset, Goodwill.
The cost of purchased Goodwill to the new owner of a business is actually Amortised annually for accounts purposes however after the Business is sold the value of this Goodwill can deteriorate rapidly if the business is managed badly.
Take for for example a restaurant that has a name for good food...if the business is then sold as a going concern on the strength of the name it has built up then "Goodwill" should be part of the purchase price...if however the new owners let standards drop the value of the business drops accordingly..the value of the goodwill (or good name) purchased from the previous owners will quickly become neglible.
Other examples of intangibles are Brand Names, e.g. Coca Cola & Pepsi, Lexus, Armani...etc etc.
Most people know that Toyota make Lexus but would these cars be so popular if they'd been marketed as Toyota's?
Colin H |
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