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Revenue is typically improved by increasing sales. You can sell more of the same product by getting more new customers or repeat customers or you can add more products to your product line so you have a wider variety of products to sell. Either way you need to increase your marketing expenditure to be able to get the word out about your new products or attract more customers for your current ones.
If you can do the above and keep the costs flat or keep them from increasing faster than the revenue stream then your profitability will increase.
The other way to increease profitability is to keep the revenues flat and start to cut costs by lowering selling and marketing expenses or by lowering administrative exlpenses like getting rid of employees.
I hope this helps.
sathvikp
Do some work!
RaA
hi,
when there is low revenue and profitability n u want to improve this u can introduce a new product in market and change ur marketing stratgies and invest more money as capital to improve the profitability.
Steve C
Hire Enron's accountants!
Montego
Bring in the hookers!!!!
ddsa
to improve your revenues -- get a marketing strategy in place and market the firm, its products and services
profitability - if revenues go up and costs are controlled, then profitability will always go up
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