Conan the Librarian
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Google is the product of two computer science grad students, Sergey Brin and Larry Page, who met in 1995 at Stanford University where they studied methods of searching and organizing large datasets. They discovered a formula to rank the order of random search results by relevancy, and in 1997 they adopted the name Google to their findings.
In 1998 the two presented their discovery at the World Wide Web Conference, and by 1999 they had raised almost $30 million in funding from private investors, venture capital firms, and Stanford University. Later that year the Google site was launched.
Brin and Page hired tech industry veteran Eric Schmidt (former CTO at Sun Microsystems and former CEO of Novell) in 2001 as Google's CEO. Brin, previously the company's chairman, adopted the role of president of technology, and Page, previously CEO of Google, became president of product. Also in 2001 Google launched AdWords, its search-based advertising service. The following year the company launched another advertising service, the context-based AdSense.
In 2003 Google purchased Applied Semantics, a software company that makes applications for online advertising and managing domain names and other information. Also that year the company hired 100 additional software engineers to work in its New York office. Google next purchased Kaltix Corp., a Palo Alto, California-based startup that focuses on developing personalized and context-sensitive search technologies. |
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