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 Can anyone tell me about walmart retail sales or have a website that might help?

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arigont
Why are all the prices $__.99?
why not just $15 instead of 14.99
                     
 




Jamestheflame
Psychologically, we tend to process the minimum amount of information needed to make a decision. And because we read left to right (in English, at least), we read only the first numbers and the number of digits. That's why there are a lot of things priced $19.99. We see the price as being under $20 and perceive it as being cheaper, despite being only a penny away from $20. Same thing in real estate markets--notice almost all houses priced ending in $900. It's not enough to kick into the next mental category, but gives the seller some "throwaway" money in negotiations.


wangarific
It's been shown in psychology studies that people, on the whole, perceive the $__.99 price as "cheaper."


tea cup
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That's been happening for years because shop owners think we are going to look at (using your example) $14 instead of $15. Makes it sound cheaper.
Personally I always go for the highest price on the tag then I know I have enough money.


rhsaunders
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Makes the numbers look smaller than they actually are.


Adoptive Father
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Another reason has more or less disappeared because of sales tax. Let's say an item costs $1.00 - It is easy for the cashier to put the dollar into his pocket and not ring up the sale at all. If the item costs $.99, the cashier has to open the register to get change.


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