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They bought it because of all the eyeballs that view Youtube. They will be enhancing the ads on it. As for the amount, it's the same way a price is determined for anything: negotiation between buyer and seller.
draggamo
Why Google bought Youtube?
1. time advantage gained rather than beefing up its own video unit. A quick way to tap new market potentials
2. gain massive "clicks" to increase ad revenues
3. buy out a potential rival
How Google valuates the purchase?
1. current value plus PVGO (potential value of growth opportunities)
2. Much of it will be classified as goodwill.
However, the $1.65 billion is essentially used to pay the owners of Youtube, rather than the actual value of the company. Youtube, reportedly, is still in the red!
Luckys Charm
Investment/ highest bid.
Pierrot
expected value vs risk from the side of google, and from the side of youtube because the owners think that they make the most possible value at a certain time and space for that product. Economics 101. If you want me to explain it more It will take me an essay.
Jerse
Investment/ highest bid.
bunty s
The price of the deal was evaluated on the basis of the 2 things:
1. Googls prediction of how much revanue they will earn with the product of the You Tube.
2. Buyers and Sellers Bargenning.
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