Conan the Librarian
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Actually, Taco Bell is planning major expansions, both in the United States and internationally in 2006. Here is a current article that explains Taco Bell's plans:
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Big expansion planned for Taco Bell.
A resurgent Taco Bell will lead domestic growth for parent company Yum Brands with 114 new units planned for 2006, Yum executives said Tuesday during a conference for investors and analysts.
Expansion at Irvine-based Taco Bell slowed considerably in the past four years as the company focused on improving sales and operations. Taco Bell, with 5,044 restaurants, has revamped its menu, changed its advertising message, and spiffed up restaurants and service, leading to 17 quarters of increasing sales at restaurants open at least a year. Those positive same-store sales are a key measure of a restaurant company's health, and Yum expects Taco Bell's same-store sales will grow 6.5 percent this year.
Taco Bell President Emil Brolick said the business now contributes 52 percent of domestic earnings for Yum, compared with 28 percent for Pizza Hut and 19 percent at KFC.
With parent company Yum focusing on international growth for KFC and Pizza Hut, particularly in China, Taco Bell will be the main growth vehicle for the United States, Yum Chief Executive David Novak said.
Plans call for 130 new restaurants in 2007 and another 150 in 2008. By 2010, Taco Bell aims to have 5,600 restaurants, with the vast majority owned by franchisees.
Some of the growth will come from pairing KFC and Taco Bell restaurants together in rural areas and pairing Taco Bell with Long John Silver's, also owned by Yum, in the Northeast.
Taco Bell will not be left out of Yum's global plans, however. The company plans to eventually expand Taco Bell internationally and transform it into Yum's "third global brand," Novak said.
"(Taco Bell International) is the next opportunity I think we can develop over the years," Novak said. |
gPhunk
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Taco bell is owned by Yum Brands, who also owns KFC and Pizza Hut. Do you know if those other two brands exist over there? Yum is responsible for assigning franchisee rights to particular countries, and from there on out individuals can buy a franchise and open the restaurant. Obviously, the UK is a strong market, but maybe the tastes and preferences of the British aren't conducive to fast Mexican food. I dont know the answer, but they didn't 'forget' about the territory, so there must be a reason why its not there. |
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