76% of the u.s. are obese, so why don't fashion designers try to design clothes for obese people?

the number is growing all over the world , but the designers are still dreaming of that unique body that can fits their ideas
I mean it's a good buisness .. many people will be glad to buy ,so .. I even don't see advertising for this in tv shows
why don't any one invest in it ?

Because the target market for fashion (i.e. people with money) have the resources for personal trainers, upscale gyms, pilates classes, and spa resorts.

They also tend to stay away from fast food and junk food.

So if you're a fashion designer, you design for where the money is.

i think the fashion designer do not care.I think they care about is
the skinney ,like the size 0.

Being a fashion-designer I can speak from experience that we in the industry not gave much attention to larger sizes until recently.

Reasons are:

1. When you design you typically visualize your design on a size 38, (that's the size of the typical model, they are really specified to that size with very little change in all their sizes) It would almost impossible to make a runway collection else. When you see certain creations that are beautiful for sizes up to 42..44 they might not work on very large sizes, it's just not aesthetic.

2. Because my main market is still Brazil we have very small sizes, French Italian designers and Asian designers too are more used to smaller body types so you not develop them in all sizes sometimes I stop at 42 sometimes at 44 (on the low range we need sometimes 34 for the 'petite' here in Brazil)

3. Couture & Pret-a-Porter designers are very much in front (designwise) of a much larger industry that caters to the general public they are productionwise better in developing bigger sizes (productionwise) I think they start to realize this huge market has a potential! and I saw in Europe tendencies that this is changing.

At the end I think that it's wonderfull that obese people want to also dress good, offcourse couture & pret-a-porter is not cheap but I am absolutely sure that there are obese rich and fashionable people out there (I was a bit amazed of the snippy remarks in the previous answers, 76% of the US might be obese but I am sure of that 76% there must me a lott of millionairs)

Hope this more detailed answer give some idea back of what goes on in the mind of fashion designers and the fashion industry

76% obesity rate doesn't sound true, however, there are stores like Lane Bryant and Big & Tall that do cater to the overweight audience.

You don't really think 76% of the US population can afford to buy fashion designer clothes, do you?

There are some that make clothes for obese people but these people usually do not feel so good about themselves that they want to wear clothes that draw attention to them I guess.

Because obese people aren't fashionable.

Because they are HOPING people will wake up and get fit. Obesity kills.

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