I think I have the solution, find a way to sell things people perceive are good and then duplicate duplicate duplicate. It's usually the small stuff that counts. Many people say it's low price and variety but you can't just say that look at AMBOCROMBIE AND FITCH they don't have that much variety compared to say Wal-Mart but they are still a MULLTI-BILLION dollar company in worth. Why? Becasue people perceive their stuff as a good deal, whether it be styles quality etc. It may or may not be true, and that's not my place to say. What I am saying is it's usually the LITTLE THINGS THAT COUNT IN CHANGING PEOPLE'S PERCEPTION. For instance one of the things that made Wal-Mart take off before they were cheap was the WELCOME TO WAL-MART everytime you got a cart. Happy meals at Mcdonalds, and cold COFFEE and Starbucks simple things that CHANGE Are perception SOOO MUCH. So is that the secret then? OPINIONS please.