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doc2be | Starbucks Stock, Help!? |
I purchased stock in Starbucks at a 15% discount when I was working with the company. The stock has dropped tremendously, and I hate seeing all my hard-earned money being flushed down the toilet. Any advice on what to do? Should I sell or wait on it? I have no other experience in investing, but at the time purchasing stock at a discount seemed like a worthy investment.
Additional Details
Some more info for you all: I am young and do not need the money right now. I also do not have too much invested, so I am not loosing massive amounts of money. |
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Jordan G
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you need to think of hard earned money from an investment stand point. Starbucks is going to get hit harder as wells as the market but I am positive will rebound 2-5 years to the price in which you intial purchased it.
Hold on to it. if you have to sell some sell some.
if you want to trade some of it. sell half and if it goes down buy that half you sold at a cheaper price.
i fell your pain but its not a lose until you sell. |
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freakboynv2000
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with the economy sliding into a recession and gas above three bucks a gallon how many people will be buying five dollar coffee? if your stock goes down 50%, it then has to rise 100% to break even. ditch this stock and get into something more suited for this economy. |
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piet lul
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in my opinion they brew lousy coffee, so I won't but their shares either. |
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muncie birder
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I wished you had asked this question last year in December. You could have sold and taken your loss and deducted it from your income at least up to the 50 year old limit that congress has designated. The market for $5 coffee is probably saturated, at least for a little while. Of course with inflation the way it is, next year $5.00 coffee might be the norm. |
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Jack S
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This depends on how much you have and your long terms plans. If you need the money or have other stocks to invest in then you might sell now. In this inflationary economy products like premium coffee becomes expendable over gas, electricity, clothes and food. So you may well see a further decline in the stock over the next 9 months
And Starbuck's relies on foreign suppliers of coffee beans so the raw materials will be more expensive as the dollar weakens. Energy stocks may be a better choice.
I would actually take a wait until the end of this year. Howard Schultz just regained the reigns of Starbucks and has a renewed vison for it. He took the chain to excellent growth initially and understands the coffee business.
If you look at the stocks 10 year growth it is still in an upward trend though this was during the economic boom of the 90's. Talk with a financial planner. If you are young then you can weather a this recession and the company's growing pains. If you are nearing retirement then you may want to sell half or it now and keep the rest. You also need to think about how this will effect your taxes for this year. |
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Tatnic
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I feel your pain. But you have to wonder about Star Buck's prospects going forward? My guess is that the company will not grow all that much more so their stock price will languish as well. I think I would just take my losses and move on if it were me. That money that went down the drain is gone...you might see the stock recover from these levels but chances are it will go down more instead of recovering.
And look at it this way...is that money (today's value, not when you first invested it, that's meaningless at this point in time) going to do better tied up in Starbucks stock or somewhere else? Can you put it to work in a better location? Maybe putting it into your house? Or another company?
Stock markets go up and down, there's nothing you can do about that, but individual companies reach plateaus of growth that cannot be topped...is that where Star Bucks is here? I see them everywhere, where else can they grow realistically? |
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StockJock
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Starbucks stock has been beaten up lately after announcing lower store traffic and declining sales for the first time ever. I feel for you since this was your first investing experience.
What you should do is ultimately up to you. If you have better opportunities elsewhere you should sell it and invest your money in something more diversified...only you know what is right for you and your finances .
But, for an outlook on SBUX, I think a lot of the downside is priced in. It could go lower over the near term as investors are concerned about companies that have anything to do with the consumer. But, there are a lot of things going right for the company. It was disappointing to see SBUX announce slower traffic, but we all knew it was inevitable...now that we know it's here, we'll just have to accept it and move on. The company makes a highly addictive product and most people spending $3 on a cup of coffee have enough income to continue doing so, even if it does cost $60 to fill their SUV. It just may mean fewer $4-5 afternoon "desert" type beverages, so margins may come down some. Also, SBUX has great international exposure and is correctly focusing attention on opportunities overseas. This will probably drive growth even if the US slows down. |
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Barry R
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If you believe in the company, than I would stick with the stock. Here are the top10traders who own the stock and the latest news:
http://www.top10traders.com/ViewHolding.aspx?symbol=sbux
Good luck! |
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