dave b
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So they can advertise X-widget for under "two bucks" or whatever amount it is.
Really stupid. |
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cheekybitch44
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To make consumers feel they're paying less. Dumb, I know. Marketing. |
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Silke
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It gives people the excuse to convince themselves they are paying $1 instead of $2. It's called marketing. |
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Joyful97
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because if you see something at $1.99 you're more likely to associate it with $1 instead of $2.
Think about it for $4.99 - it's really $5 but the clever marketing trick makes you think it's only $4
Funny isn't it how $0.01 makes all the difference! |
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old know all
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Originally this was done so that the assistant always had to open the till. If you price something at $5, the customer gives the exact money and the assistant can slip it in his pocket. Every time the till opens, the transaction is recorded so pricing it at $4.99 means less scope for the store being robbed.
In these days of bar codes and electronic funds transfer, it's hard to see the point of it although $399.99 sounds cheaper than $400. |
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Discovery
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The first number in the price registers first, consequently it appears to be less expensive. |
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Sendy
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What about gas being 9tenth of a cent :)
At least when you see 1.99 you know it's 1.99 not
1.999 when you buy gas :) |
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flubster666
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if you saw somerhing for £400 in one shop and £399.99 in another which one are you going to buy? |
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domme me
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2 reasons - choose whichever depending on how cynical you are.
1) marketing - the sheeple who buy goods think that 1.99 sounds a whole lot less than 2.00
2) the cashier is forced to ring in a transaction and give change, so is less likely to bypass the cash register and pocket the money |
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D R
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so it looks cheaper that is all |
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beespost
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It's a ploy that retailers use to make the item sound cheaper than it is. You think "it's only a dollar 99" which seems cheaper than 2.00.
It works. |
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Sue J
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When we were about to open a small shop many years ago our accountant told us to always price good a penny under the £ i.e £3.99 instead of £4. That way, if we employed some one other than family to work in the shop, then they would always have to ring the amount up on the till to give the penny change. If the price had been £4, and £4 had been handed over, it would have been very easy for the money to have been slipped in a pocked and not accounted for. |
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Samantha
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I think they should outlaw pennies, then they can't do that anymore. Its so stupid. |
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