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sparksss | AS a loan officer, what is the best way to market to real estate agents? |
Any lines or anything you've used to win over agants? Or do you call every other day or what? How do i get their referrals? Not having much luck in the agent market.
thanks
Additional Details
This is also for agents. When a rookie loan officer walks through your door, do you think, why would i go with you instead of my regular lender? What is it that would make you change your mind about a rookie. Honest answers please. thanks |
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Paul V
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A weekly rate summary or new program notification is nice to get. Don't call every other day to try and drum up business, you'll just piss us off. Offer an incentive. I have given plenty of deals to lenders with nothing to show for it in return. Lenders always want us to give them referrals but they never give any back!! I know you get people off the street that come in to get pre-qualified! Quit sending them to your buddy every time and start thinking about others. Heck your buddy's not going to know if you spread the wealth. It's just going to make you more money. Man you guys are a pain in my azz! |
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cArTeR
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DO NOT call every other day. We do not forget about you. DO send rates over the fax machine weekly to the offices. I leave a copy on my desk each week when I receive one, and alas! only one company does that. I do not have time to talk to every loan officer, but that company gets most of my business, because they make it convenient for me and them. |
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explicted1
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I beleive that you will have to first establish a relationship with the agent. Let him know how you can help him and what you can do. I have a forum started, where you can network with other agents and loan officers. It is just starting out, you can join and ask some questions in there, there is a few people on there but have knowledge in the business. www.RealEstateLinked.com |
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Kevin B
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It's tough. I stopped marketing to them at all.
Instead I'm concentrating on getting my own leads that I can refer to them and establish a relationship that way.
It's much easier to begin a relationship when you have something to bring to the table. Otherwise you're just asking for favors. |
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teran_realtor
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Go in to say "Hi" to two offices each morning on the way to work and two more each day on the way home. That's 20 offices that see your face every week. Choose those 20 and stick with it for a while. Alternate them, so you're not at the same ones each Wednesday morning, etc.
Eventually, somebody will say "Hey, I just got a duty call - see if you can qualify them.." DO A GREAT JOB FOR THAT ONE. Other agents in the office will ask that first agent about you - I promise, everybody will know how you did.
Stay with this pattern AT LEAST five or six weeks - most sales of this type (you are selling yourself to the Realtors) happen after the 5th face to face visit. To many salespeople don't make more than one or two calls before giving up.
Good luck with it. |
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mortgage help
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Lines? It's not what you say to them... You need to focus on finding clients. When you can get clients, you have control. You decide which Agent YOU will recommend... and you will let that Agent know you expect reciprocation or you will send your referrals else where. You can't look for others to find you business. Find your own business, and everything else will work itself out. |
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ogrendle
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Beware of kickbacks in some states everybody loses their license. |
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logan_1_0_1
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Actually paul, you guys (agents) are a pain in my ***. You string us along right to the closing table while rate shopping our client into another deal. Trust issues on both sides. |
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sasenach
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Speculation is the key. A percentage kick back on referrals would help too. |
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David K
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The good ole kickback still works. |
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