SELB
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Here are some ideas that may spark other ideas.
1) ask the kids want that would make them come to you. They would appreciate the fact that you have asked them.
2) create packaged lessons/test so that family relatives can buy them as presents, perhaps a birthday voucher/package or a passed all your exams package etc.
3) to get into schools do a safety (drink and drive/speed) demonstration, you could give them some very hard safety questions (possibly mutiple choice) before you arrive, then your demo will touch on the questions debate and end with fun driving questions with learner plate as a prize.
regards
Selvin |
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crazeygrazey
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The traditional answer is "get yourself a fluorescent boat" ie make sure you are more visible than anyone else and make sure that you float on the flood. |
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just trying to make a difference
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I think you need to get creative with your marketing. Try thinking out of the box and dare to do different things to get new customers - don't just follow the masses with advertising in the yellow pages and your local paper!
For some inspirational ideas you could sign up for the free email tips from Chris Cardell, a leading marketer! See his site here http://www.cardellmedia.co.uk/free.html |
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DaKingMac
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Product differentiation... |
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Marky
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Target those most likely to use your services which I guess are teenagers. Do some promotion that appeals to them and advertise where they are likely to see it. |
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yoyo
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how about- buy a really cool car that everyone wants to be seen in - new fiat 500, or
mini with go faster stripes, |
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paul m
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give a little bit more, an extra 5 or 10 mins per lesson more than your enemys, pick up and drop off, give your pupils a bit more help, word of mouth is the best advert. |
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BizMan
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By offering the best service, Creative Ads. |
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Cindyxxx
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Advertise in your local papers, the Internet and phone books. Knock down your lessons by £1.00 cheaper than the rest and offer discounts for new customers like the first 3 or 4 lessons for a knock down price. Talk to people about it and tell them what you have to offer. Also advertise a Little further away so as to attract new customers from places where there might not be as much competition. |
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Barbarian
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In a saturated market you have to provide extra services and qualities. This develops your reputation and you turn the tide to become sought after instead of chasing your tail. List all your good points and see how they fit in with your customers past and present and concentrate on that area.
Keep a list of all clients and keep in contact with new ideas such as advanced driving, refresher and up to date high way code clubs. By doing such work you attract customers who see the benefit of your school and have a preference plus may refer you to other people. |
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kevin friend
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think of a catchy name that wont get forgotten, for example call your self..........
Gonad driving school......... were the bollocks |
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knackers
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advertise with sexy models, then undercut the opposition |
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