Stuart
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The elderly tend to do things based on recommendations from peers and family members.
A big billboard or a TV ad is less effective with the elderly than social networking. I'd recommend that you invite the whole community to a barbeque or social of some kind (think open house with some really motivating reasons to come - a $100 door prize or a toaster oven, for instance) and then network like crazy.
All it takes is for a few folks to start the rumble going: "Wow. Nice place. I think Aunt Aggie will like it here."
Good luck. |
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Million C
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The other companies success may be based on some type of majr investment of luxury offer for their clients. Most people who have to pay for care for their loved ones want the assurance that they will be well cared for and will enjoy their stay despite the life circumstance. List your companies amenities and add some things that may catch your eye if you had to pay for care such the entertainment space or perhaps fied trips or scheduled events to include family not just around the holidays. Frequent reports of health and behavior, family appreciates information and updates. Good Luck! |
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Carl-N-Vicky S
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Get to know the social service and hospice workers in the area. A lot of reconditions come from them. Be patient, the baby boom from after war just started retiring. If you build it they will come. |
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maria fkun
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to draw a lot of attention to anything one selling or promote or what ever to catch the public's eye is by advertising whether it is by the local papers, radio, or television etc, good luck. |
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Batty
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Are you involved with the local Senior Center? Try to get involved through any means like sponsoring an activity or providing some type of equipment or anything that will get your name mentioned and keep it visible. |
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SandFlyer
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First you need to "know thy enemy". Before Howard Hughes started his aviation empire, he spent like 3 months working undercover for the competition, starting with a journeyman's salary and rising through the ranks quickly. You don't have to go to that extent, but some methodical "knowledge acquisition" is needed. Get an older, low-profile person that you know, and "hire" them to go and find out what your competition is doing. It might take several tries to get some results. Find prices, schedules, workforce, attitude, resources available. That will give you ideas on what to offer that they don't. |
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smilechaser
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It would make a difference to me if there was someone licensed in health care employed there such as a nurse. Just for the things that come up. And I know from experience that alot of nurses are willing to work for very reasonable wages in exchange for decent hours and a job that isn't quite as demanding as the traditional nursing jobs! |
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hteqiqi
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After exercise and only for those who after exercise...massage for 15 minutes or 20 for free.Just relaxing massage to make poeple feel good and speaking them properly about how to make them feel good.Not easy to find who can do this, but perhaps you can find around your circle.
After making some exercise relaxing massage and sauna, or sauna and relaxing massage to make people feel good and encourage to do some exercise.You know We people are just like children...
Happy Christmas |
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aviationalyours
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Hi,
I am in an organization and we are faving that too. Best thing is the word of mouth sterategy. It is just about starting a reputation in the underworld of who ever you are targeting. |
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thomas_higbee54
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It sounds like you have a wonderful service to offer, I agree with Stuart plus, advertise, advertise, advertise. With computers today it is very easy to create flyer's and brochures to advertise your business just remember that the work you do today doesn't always show up in results until a few days after. Good luck |
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