Aimee
|
.Well, first of all, think about what other designers have named their clothing lines. There's Ralph by Ralph Lauren. Even though that's not very out of the box, people will still know that Ralph Lauren designed those clothes. For Donna Karan, theres DKNY for the people who can't or don't feel like spending much money, and theres also just Donna Karan. Name your clothing line something that people will recognize when they buy from you. Don't make them so different that people will seem surprised when they hear that those two clothing lines are from the same designer. I was surprised when I heard that abercrombie owned hot topic and that hollister was the cheaper version of abercrombie. those names were very different, so I was surprised. This is only my opinion, so you can name your clothing line whatever you want.
http://www.dobizo.com/starting-your-own-line/choosing-a-clothing-line-name-and-logo-development-part-4-of-in-depth-step-by-step-guide-to-starting-a-clothing-line-for-fashion-designers/ |
sobawear
|
Just a thought, most designers use their name.
Like: sean john, j crew, ralph lauren (polo is their trademark for advertising) Mark Ecko (ecko and ecko red) and let's not forget the little guys like me. J. soba (soba, soba sportswear, soba apparel and sobawear.com).
O.K. Here it goes. My .02 cents. Just a few things to keep in mind.
First you need to know how much is the cost per unit.
$3.00-$5.00 a unit??? or less depending on manufacturer,quality and minimum order. (what type of cotton, jersey, pique, combed, etc..100% cotton...50/50....80/20...etc) does it include hang tags, company label, price tags, bar code and polybag.
Will it be shipped all together or will it be boxed by style, size or combination of both.
Then you need to add your shipping cost.
the cost manufacturing company will charge to ship items to you.
Freight or airway?? (FOB) airway is more expensive but you will get your items quicker.
Then there is customs duty.
Depends on the fabric and customs code.
Usually $16.5% of the invoice. but can go up to 19% depending on the country you are importing from.
If you are ordering more than $2,000 you will also, need a broker as customs will not release your items without an entry on invoices more than $2000 and a broker will provide the customs entry forms as well as making sure your order is released from customs.
So, you will need to add $150-$200 for brokers fees.
See http://www.cbp.gov for details.
Then you will have to add expenses....
Cost of internet service if you are selling on line.
Cost of electricity, etc...etc... (Cost of running your company)
Cost of storage if any.
Payroll (paying employees if any or paying yourself)
You get the picture.
I hope that this has helped.
If you have any questions we are happy to help as we were exactly were you are now and now we have our own brand in several stores. We also, do custom apparel for different businesses and deal with 4 different manufacturers.
Visit us and see what I have accomplished with no experience in the fashion industry.
President & CEO
Mr. Soba
SOBAWEAR, LLC
http://www.sobawear.com |
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