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Enigma | What would make you want to go to the dentist? |
I'm doing a bit of market research here!
I work in a large private dental surgery that is facing competition from a newly-opened surgery nearby.
We are trying to come up with possible advertising ideas to draw in new patients.
What do you think would be good ideas and what would catch people's attention and make them choose our surgery over others?
What would make you happy to go to the dentist (bearing in mind nobody actually likes going!)
Thanks for your answers! |
 |
 
olliedog
|
I used to be terrified of going to the dentist because of very bad experiences with a number of dentists in my early years. Usually I found them supercillious and "better than me-ish"
Thirty years ago I found the most wonderful dentist. He has become our friend, he puts me at my ease and calms me throughout the session. He's interested in me and my family.
I really don't mind going now as I look forward to seeing him as a friend I haven't seen for 6 months. I really don't know what we will do if he retires though.
I would advertise yourselves as nice, friendly, kind people. That would win me over rather than up-to-date surgeries etc. |
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domme me
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nude (female) dental assistants, giving away free money and sexual favours
on seconds thought, even then, I'd pass, thanks |
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Miss Typo!
 |
ive been in quite a few dentists and my latest one puts sunglasses on u so the light doesnt go in ur eyes. its simple but so effective. i dont know how u could use it in marketing though. |
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♥brutal♥
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personally (even tho i like going to the dentist!) i think to draw me in you would need to be very child friendly - buggy park, toys, a dentist who cared about the kids, wasnt horrible etc. |
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Ahazerus F
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My previous dentist,who is now retired used to play soothing music whilst in the surgery,plus,he would talk to you as if you were human and also talk of his own life.
Another practice I have come across is one that is child friendly,giving out a "I've been good" sticker or some small token of the visit.
To be fair,with regard to you saying you are facing competition, it's rubbish. There is a massive shortage of dentists in this country. Or should I say,ones that are prepared to do NHS work. My nearest NHS dentist is 75 miles away. Work it out. |
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My Grain
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I'm in so much pain but am on a low wage.The only reason I don't go is the expense,that's it! The first thing I check are prices as I have to pay pivate. Cut down the cost for a check up cos the dentistry is too much as it is.It all boils down to cost these days,keep it down then you'll get more patients and it will pay off. |
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stanthemansmum
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The only thing that would get me into a dentist chair would be terrible pain that not even the strongest pain killers would stop. Mind you, for any work to be done I have to be put out. I am terrified of the dentist! |
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livinfortheweekend2
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I've been scared of the dentist since I was a kid, so from a pesonal point of view it would be good to know you have trained staff to deal with nervous patients, and operate in a relaxed atmosphere. When choosing my current dentist (who is great btw) this was the one part of their advert that really drew my attention. |
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Ella
 |
well urmmm thats tricky soon as nearly everybody hates the dentist lol but make your treatments slightly cheaper than the surgery and advitise that its cheaper also make sure your patients have happy nice dentists that make them feel safe and happy after they leave so they will tell people that your a good dentist and its really not that bad |
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Godsgirl
 |
Cheerful, considerate dentist, and staff. Short waiting times and good fees. A pleasant waiting room with good magazines is always good. And a small area in the waiting room for toy for the kids is nice. Also, I don't know what all would be involved for the dentist to provide this service, but we use a dentist that offers sedation for difficult work, and it is soooo nice. |
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